Upstream launches natural flavoured water

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A new premium flavoured sparkling water has launched in the ‘grab and go’ market. Boasting zero sugar, natural flavourings and only 3 calories per can, Upstream provides a healthier, great-tasting alternative to sugary carbonated drinks and fruit smoothies.

The lightly sparkling water launched with three refreshing flavours: Grapefruit & Bergamot, Lime & Pomegranate and Cucumber & Mint, all of which will contain no preservatives, added sugar or artificial colours and come in a 330ml easy-to-recycle aluminium can format.

With the introduction of sugar tax last year, Upstream will sit in the emerging new subcategory of zero sugar premium flavoured waters, with adventurous flavour combinations providing the consumer with exciting options.

The name and design of Upstream embodies the brands promise that the drink will offer a moment to refresh, step back and appreciate the positive things in life.

Ed Woolner from Upstream, said: “We wanted to create a zero sugar, low calorie flavoured water that didn’t compromise on quality and offered a daily dose of refreshment.

“There are so many health-conscious consumers out there on the search for something different, presenting an opportunity for retailers to tap into the zero sugar and low-calorie trend to drive sales.”

Upstream is a premium product at an accessible price RRP 99p / 330ml can.