B&M, which has more than 500 stores nationwide, revealed that it will be slashing all prices by 10% during Black Friday in a bid to save their customers money on the things they actually want to buy.
Unlike lots of the other high street retailers, B&M has taken the bold decision to move away from traditional Black Friday big ticket deals. The decision was based on feedback from customers that they were wary of retailers that discounted expensive items and that they felt pressured to make quick decisions on items rather than having time to do research – often regretting their decision to purchase later in the day.
This follows hot on the heels of a recent Which? investigation into Black Friday deals that found that many were misleading and may have breached consumer production rules.
Simon Arora, CEO at B&M, said: “This year we’ve gone with an overall saving on everything rather than bogus Black Friday deals and gimmicks. Shoppers have cottoned on to the fact that other retailers supposed discounts aren’t real.
“We also don’t want our customers to panic buy and pick up products that they don’t actually want or need so we’ve knocked 10% off everything – that way they can save on lots of things.
“Whether it’s the Christmas presents they’ve already got on their list, or something they’ve had their eye on for a while now such as a speaker; coffee machine; TV, or even just on their regular B&M shop – everything from baked beans through to tooth paste.”