Vape Superstore appoints DotLabel to optimise website for its international customer base


Leading online shop Vape Superstore have hired award-winning UX & digital agency DotLabel to revamp its website, to allow the brand to reach its business goals and offer optimal customer experience.

The one-stop shop for UK’s biggest range of e-cigarettes, e-liquids, vape kits, and vaping equipment aims to position itself as the ‘go to’ online platform for people’s vaping needs; by offering more engaging content and developing deeper connections with their customers. To this effect, DotLabel will be using UX techniques to optimise customer journeys and integrate these with the offline user experience for an overall frictionless interaction. The agency will also be applying Conversion Rate Optimisation (CRO) and personalisation techniques to drive sales and customer engagement. 

Darren Bull, client partner at DotLabel, comments: “We are thrilled to be working with Vape Superstore. As well as being extremely passionate and knowledgeable about their industry, they understand the benefits and value of working with a strategic digital partner who will take a user experience-based approach to their digital experience, rather than just creating a new technology product. We are confident that we will help them leverage their position of no.1 in their marketplace and drive their customer lifetime value.”

DotLabel, which have been shortlisted in the Digital Experience Awards 2018 in two categories as well as having been announced among UK’s Top 10 UX  & Creative Design Agencies in the Clutch Awards 2018, have designed unique digital experiences for UK and world-renowned brands including Hendrick’s Gin, SSP Worldwide, The Balvenie, Airbus, SDL and Anthony Nolan.

Edward Swain, managing director at Vape Superstore, says: “We chose DotLabel because of their user-centred approach. For an e-commerce site to be really successful, just having a functional e-commerce platform isn’t enough. The need for deep understanding of our customers and optimisation of their online user journeys are vital. We considered DotLabel as the ideal digital partner to help drive our e-commerce business because they are fundamentally geared towards delivering technical solutions focused on creating exceptional user experiences and driving online conversion.”