Vaping brand VIP to open ‘blending boutique’ in Altrincham

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Premium vaping brand VIP is opening a new ‘blending boutique’, giving Altrincham customers the chance to design their own vaping e-liquid flavours.

Opening on Saturday 5 September on George Street in the centre of Altrincham’s shopping precinct, the store will allow current smokers and e-cigarette users the chance to try the latest technology in vaping, while offering them the opportunity to blend their own flavours with the help of expert ‘mixologists’.

Louise Stamper, commercial director at VIP Electronic Cigarettes, said: “We’re really excited to be bringing the blending boutique experience to Altrincham – and in such a great location. We’re delighted to be helping the increasing number of people that are switching to vaping to explore the different options and flavours available to them.

“VIP is passionate about setting a standard in the market, and our blending boutiques have the features to ensure that users enjoy a premium vaping experience. We’re looking forward to welcoming Altrincham’s shoppers through our doors.”

VIP has invested £300,000 in the blending boutique – the fifth of its kind – creating four new jobs.

The store, which is the company’s 140th store in the UK, will retail VIP’s new Skystorm AM30 advanced personal vapouriser, amongst its Premium Photon Kits. With a stylish and unique design, the Skystorm and Photon enable users to distance themselves from traditional cigarette-shaped devices and any perceived aspect of smoking. Special offers on products will also be available at the boutique.

The VIP brand is one of the most established names in the UK electronic cigarette market. Launched in 2009, the company has been at the forefront of the e-cigarette market helping replace over 300 million tobacco cigarettes with the VIP E-Cig. Ingredients and flavourings are exclusively blended for the VIP brand and are regularly tested by an independent UKAS-accredited laboratory by GC-MS methods to certify purity and consistency.