Coconuts Organic (formerly Coconuts Naturally), the vegan ice cream made famous on BBC Dragon’s Den, announce a significant step in the growth of the business as they secure Tesco listing. From 17 June, Coconuts Organic will be available in more than 600 Tesco stores around the UK, with two brand new flavours (Choc Orange Swirl and Double Caramel) exclusive to Tesco. The timing of the store listing will coincide with the official rebrand when Coconuts Naturally will become Coconuts Organic – the same award-winning, all-natural ice cream, but with a new name and striking packaging.
Launched in 2015 by entrepreneur Cecily Mills, the Cornwall-based business has achieved more than 100% sales growth every year in its first three years (partly thanks to the ever-growing customer appetite for vegan products) and has firmly established itself as a dominant player in the free-from category.
Commenting on the announcement; CEO and founder, Mills said;
“Securing a listing with Tesco UK is a real milestone for the business, and we are so excited to share our two new flavours with Tesco shoppers. This has been a huge year for us – starting out with a successful crowdfunding campaign, and now the rebrand, new product launch and coming on board with Tesco. For me personally, it feels like a huge achievement to have Coconuts Organic in supermarket freezers across the country.”
In addition to the Tesco listing, Coconuts Organic is currently available UK-wide, via Ocado and in independent stores and cafes via two national distributors. Internationally, the product is available in Dubai. The brand is also developing its international expansion plans, with a particular focus on the Middle East and Asia.