Vieve Protein Water lands first supermarket listing in the UK

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Vieve – the hydrating protein drink for busy, active people on the go – will now be available at major online supermarket Ocado.  

Vieve is officially available to purchase through Ocado as of 1 February 2019, a monumental step for Rafael Rozenson the Founder of Vieve, who for over a year has single-handedly taken on the big multinational competitors, building a start-up brand into a challenger one. 

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All three of Vieve’s unique flavoured protein waters are available through Ocado: it’s original Strawberry & Rhubarb, refreshing Citrus, Apple & Mint and the newly launched Watermelon. 

With the brand rapidly growing in the UK, Middle East and across Europe, Vieve is now available in 10 countries and welcomes Ocado to its list of stockists including MuscleFoods, Amazon & 200+ stores nationwide.

“2019 will be Vieve’s 2nd year of trading and we are excited to continue to grow our physical/digital availability with our first supermarket listing in the UK. We hope to show that through our listing with Ocado, much like Amazon, we can compete and win vs established brands and drive category growth for our retail partners with our innovative, fruit flavoured range of protein waters” – said Founder of Vieve Protein Water 

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According to the latest Euromonitor Sport Nutrition Report:  “The Sports Nutrition sector is booming and has grown from a £60 million category in 2004 to £753 Million today. Sports Nutrition is set to continue to see strong growth up to 2022 to roughly £22 Billion sales with the Sports Protein RTD seeing the highest growth of any segment in 2018 growing +37% .” (1)

It’s no surprise then that Vieve’s 500ml RTD protein water is expanding its distribution so quickly, Vieve is a naturally flavoured water containing NO fat, NO sugar, NO artificial 

colours or flavours, low calories and the ideal amount of protein in each bottle to maintain muscle growth & healthy bones. 

Vieve’s protein waters are infused with 20g of protein, and just 80 calories, perfect as a quick and convenient protein top up for those living active, on -the-go lifestyles. 

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Unlike most high protein snacks, Vieve utilises a unique collagen peptide formula to ensure its products are more effectively digested – making it the first high-protein drink to use collagen as it’sprimary protein source. 

Using collagen over whey or casein, Vieve is able to offer a 100% dairy & lactose free product which offers a number of potential health benefits including reduced joint pain & degeneration, improved digestion, plumper & more hydrated skin, strong hair & nails, and more efficient recovery post-exercise.

The Vieve range is sold in 500ml bottles (RRP £2.49 per bottle or £11.99 for a pack of 6) and is available nationwide in 200 stores across the UK, as well as from www.drink-vieve.co.uk, Ocado, Amazon & MuscleFoods.