Vimto has added another tantalising flavour to its phenomenally successful Vimto Remix range that mixed up both the category and consumers’ taste buds when it was launched in 2016.
Tapping into the public’s ever-growing appetite for more exotic flavours – 61% of teens and 50% of mums like to try new drinks – Vimto Remix Watermelon, Strawberry and Peach is sure to fly off shelves and give soft drinks sales a refreshing boost.
The unique blend of three fruits combined with the famous Vimto secret recipe, and importantly No Added Sugar, creates a completely new taste for the brand’s portfolio of seriously refreshing soft drinks.
Ed Jones, senior customer marketing manager, says: “Consumers are increasingly looking for more variety and Vimto Remix has been satisfying that thirst since launch in 2016. This new flavour taps into tastes that are bang on trend currently, with watermelon-based drinks sales growing by +3.6% and strawberry & peach drink sales sky-rocketing, up by +927.5% in the last year.
“We’re offering the new flavour in squash, carbonate and still varieties and in both plain and PMP packs to give consumers and retailers the choice they want. Vimto Remix already ranks in the top 10 PMP 500ml still brands, based on value sales. We’ve seen how important PMPs are in building trust between retailers and their shoppers – and ultimately in driving sales. We’re confident this new flavour will help contribute further growth to the category.”
To support the launch, Vimto is targeting teens and mums with an explosive social media campaign including competitions.