Vimto, the UK’s fastest growing squash brand, has announced an exciting addition to its hugely successful Vimto Remix range – new Orange, Strawberry and Lime flavour, available from 1 March.
Set to be the soft drink of the summer, the deliciously refreshing, citrus-based newcomer is crafted from a mix of three real fruits and the top secret Vimto blend of herbs and spices.
Joining Mango, Strawberry & Pineapple, Watermelon, Strawberry & Peach and Raspberry, Orange and Passionfruit, the new variant also contains No Added Sugar and will be available in an RTD, squash and carbonated format.
The launch follows 10 consecutive years of huge success for Vimto, which has reached a record high brand value of £90.3million. The Remix sub-brand is also performing strongly – it’s now worth £9.2million as part of total brand sales.
Becky Unwin, senior brand manager, Vimto, said: “In terms of flavour popularity, Orange is second only to Cola, so it made total sense to further strengthen our Remix range with a zesty new variant. However, staying true to our refreshingly different roots, it’s orange with a tasty twist!
“As the number two squash brand in the UK1, we’ve also ensured that the new flavour is available in all formats, including dilute, to offer consumers that all-important choice. Launching just as the weather starts to warm up, we’re confident Vimto Remix Orange, Strawberry and Lime will be flying off the shelves this summer.”
The launch of Vimto Remix Orange, Strawberry and Lime will be supported by retailer and consumer promotions in the convenience channel, in addition to eye catching activations in depots to drive awareness.
Data source: Nielsen, Total Coverage, MAT 28.12.19