Virgin Holidays opens biggest ever store at centre:mk

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Joint owners of centre:mk, Hermes Investment Management, the £35.3 billion manager, and AustralianSuper, have announced that Virgin Holidays biggest ever store, totaling over 1,700 sq ft, has now officially opened within Milton Keynes’ leading retail destination.

The £500,000 flagship ‘v-room’ is the first ever travel store to offer personalised spa treatments. Virgin Holidays award-winning ‘v-room’ concept is revolutionising the high street holiday booking experience – allowing shoppers to receive complementary massages and manicures, alongside a virtual reality rollercoaster and an exotic cocktail bar.

Ed Sellick, on behalf of centre:mk joint owners, Hermes Investment Management and AustralianSuper, commented: “This well-established brand is a great addition to our retail line-up and their selection of centre:mk for their biggest flagship store to date is testament to the extensive £60 million investment in the shopping centre. We are keen to create the best consumer experiences at centre:mk and encourage leading brands to express themselves. Seeing Virgin Holidays successfully open its half million pound flagship ‘v-room’ store in the centre bodes well for the future.”