This year Vitra UK will bring together the three divisions of Vitra Home, Vitra office and VitraShop, operating as a single entity once again after more than 30 years apart. Vitrashop is a holistic retail design and installation solution group formed of three leading retail design brands. The trio includes shopfitting experts Vizona, lighting solutions specialist Ansorg and retail modular systems supplier Visplay. VitraShop will now sit alongside Vitra Home and Vitra Office in the UK.
The retail division predates the furniture division of Vitra but their joint roots stretch back to 1934. For decades the retail solution group operated under the name of Vitra. In 1984, two independent businesses were created: shop fitters VitraShop and furniture manufacturer Vitra. VitraShop then separated into the individual companies
Visplay, Ansorg and Vizona, and now Vitra UK are bringing these brands back together to create a full service in retail design, alongside Vitra Home and Vitra Office.
Tony Ash, Managing Director of Vitra UK, USA and Middle East comments ‘Vitra’s beginnings, back in the 1930s, lay in shop-fitting. Today, although the Vitra Group now designs and manufactures products for the home, the office, education, hospitality, public spaces and retail stores, our shop-fitting brands – Vizona, Visplay & Ansorg remain world class leaders, whom we see in use every day with clients such as Marks & Spencer, Karl Lagerfeld, Ralph Lauren, Jaguar Land Rover, Ted Baker and McLaren. I am proud to announce the re-launch of VitraShop, alongside Vitra and Artek. We will operate as a single entity in the UK for the first time and we feel that this will make us an even stronger organisation, and sharing our knowledge will bring even greater success.’
James Tindale, Managing Director of VitraShop UK adds ‘Bringing Vizona, Ansorg and Visplay together to form VitraShop creates a strong unit and the full package in retail design and installation. Working with the design credentials of Vitra Home and the unrivaled experience of Vitra Office will mean we have plentiful resources to create dynamic retail solutions – being part of the team in their Clerkenwell hub will reinforce and encourage this collaboration to grow’
VitraShop will be launched at Retail Design Expo (10-11 March 2015) and then introduced into the Vitra Clerkenwell showroom in Spring 2015. VitraShop will be working with the Vitra UK team utilising the skills and experience of the full Vitra family.