Nightlife drinks brands VK and Corky’s are proud to be sponsoring pride once again for a second year. The brands represent fun and inclusivity and have collaborated in support of the event, whilst providing a bespoke party pack that enable venues to celebrate the shared values of Pride and the brands.
The brands will be present at Bristol Pride with VK leading as a pride partner supported by Corky’s Schnapps. Bristol Pride is the largest free pride in the UK and the brands will be activating with the VK bus bar and an additional Corky’s shot bar.
The trade activation pack includes a cup specially created for Pride to signify unity and equality. The P.L.U.R. cup stands for peace, love, unity and respect and features the pride colours. The cup has been created to connect venues and proudly display the festivities at hand.
Brand controller Christian Sarginson said “Pride is the perfect place for both Corky’s and VK to come together and support as there are so many similarities in what the event and our brands stand for; fun, energy, inclusivity and equality being just a few”.
“We created the trade pack to both help venues celebrate a key calendar event and to overtly show our support for the LGBTQ community. The P.L.U.R. cup is bright, impactful and proudly shows the pride colours in their glory and we will be distributing them across the country”.
The VK & Corkys ranges are a collection of colourful and diverse flavours. They will also be supporting cities with DOÜVK pride parties, bringing to life the colours, glitter and fun aspects of the drinks. The party packs also include cocktail ideas, advertising tools to drive ROS and promotional awareness materials.