Vodka and crisps top list of best sellers in nation’s shopping baskets, reveals IRI

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The nation’s booze and snack habit is official, according to a list of the UK’s top selling items, produced by global market and shopper intelligence firm IRI. The list compiled from sales data over the last 12 months (13 November to 14 October) shows vodka and crisps are now the most popular items bought by UK shoppers. 

A litre of Smirnoff Vodka takes the number one spot, with sales of £191m, followed closely by Walkers Crisps (six-pack) with total sales of £179m for the year. Vodka also takes the third spot (Smirnoff 700ml), with Pringles fourth and Coca Cola Original (500ml) fifth. Famous Grouse Whiskey, Jack Daniels, Bell’s Whiskey and Gordon’s Gin all enter the top 20, alongside white bread, Cathedral City Mature Full-fat Cheddar and Lurpak Spreadable Butter.

According to Tim Eales, strategic insight director at IRI, said: “It’s interesting to see what people are choosing to spend their money on.  Clearly we have our favourites – we like salty things, we like alcohol and sugary drinks, so the things we choose to spend our money on are never going to make the list of most healthy products!  It is surprising, but it presents a snapshot of what we like and what we’re buying.”

  TOP 10 VALUE SALES £MS
1 Smirnoff 38% 1000ml Vodka Spirits £191.4
2 Walkers Crisps 6ct 150gr Crisps £179.1
3 Smirnoff 38% 700ml Vodka Spirits £165.2
4 Pringles 1ct 190gr Snacks £161.0
5 Coca Cola Standard 500ml 1ct £138.2
6 Kingsmill White Standard 800gr £135.1
7 Walkers Crisps 1ct 32.5gr Crisps £134.9
8 Warburtons White Standard 800gr (Toastie) £133.3
9 The Famous Grouse 40% 1000ml Whisky £130.4
10 Hovis White Standard 800gr £120.0

Source: IRI

The data, which is collated and analysed by IRI from all UK multiples, convenience stores, independent grocers, as well as newsagents and tobacconists, also reveals then when own label products are included in the list, whole milk becomes the UK’s top seller with semi-skimmed milk coming in at number seven and skimmed milk at number 19.

While food and drink items dominate the list, the first non-food item – toilet paper – appears at number 160, with sales of £30.8m for Triple Velvet White. The inclusion of cat food in the top 20 list supports IRI’s Pet Care Pulse Report launched earlier this year, which showed that cat owners have been fuelling the success of the pet care sector, representing just over half of all pet care sales across Europe.