Volvic launches organic iced tea infusions range


This August, Volvic, the UK’s no.1 bottled water drinks brand, will launch a new organic iced tea range, Volvic Infusions.

Volvic Infusions pays tribute to Volvic’s volcanic heritage, with quality, organic ingredients that are inspired by volcanoes around the world. The recipes use Volvic mineral water, organic tea infusions and natural fruit flavours. The premium range is also low in sugar, subtly sweetened using organic cane sugar and a hint of organic lemon juice, amounting to only 2.3 grams of sugar for every 100ml.

Available in two flavours including;

*   Organic hibiscus infusion with lychee and passion fruit flavours, inspired by Piton de la Fournaise Volcano in Reunion Island.
*   Organic white tea infusion with rhubarb and lingonberry flavours, inspired by Eyjafjallajökull Volcano in Iceland.

Jacqueline Lane, brand manager, Danone Waters UK & Ireland said: “We’re delighted to bring Volvic Infusions to the market and offer consumers a delicious and refreshing drink with significantly lower sugar than many other soft drinks available.

Each flavour is inspired by the heritage of stunning volcanoes around the world. The result is an organic, unique and natural tasting range. We’ve also created premium and distinctive packaging to bring to life the USPs of this product and ensure a strong stand out on shelf.”

The bottles are available in a convenient 370ml format, with an elegant and soft-touch design in matte print.`

Lane adds: “More than ever, consumers are on-the-go and it’s important to offer convenient formats that suit their fast-paced lifestyles. Consumers are often time poor, and trends shows us they want refreshing drink options that are health conscious but don’t compromise on taste – Volvic Infusions’ exciting new range responds to this needstate.”

Volvic Infusions will be available on Ocado.com from mid-August in a 4x370ml format, priced at £3.49.

It will also be available in 370ml format in Budgens and Londis stores from mid-August and Tesco Express stores from October, priced at £1.49.