The Vype ePen 3 has snapped up the award for the best e cigarette at this year’s highly anticipated Product of the Year Awards.
Amongst a highly competitive category, Vype ePen 3 took home the top accolade in the UK’s largest consumer survey of product innovation, with over 10,000 consumers voting each year to crown the winning products.
The Vype ePen 3 was commended for its cutting edge closed-system vaping technology, providing a genuine alternative to adult smokers and vapers looking for a smoother, stylish and more satisfying vaping experience.
Elly Criticou, British American Tobacco’s vapour category director, says: “We’re thrilled that the Vype ePen 3 has been recognised by the British public as Product of the Year. In ePen 3 we’ve combined the power of open systems with the style and convenience of compact closed systems, making it our most satisfying vaping device yet. The ePen 3 has a wide range of 6 device colours, 16 flavours ,4 nicotine strengths, including nicotine salts, so there is an offer to satisfy every vaper. It’s great that it has been acknowledged as the standout vape on the market by consumers in these awards”.
Vype is British American Tobacco’s flagship vapour brand and is part of a portfolio of potentially-reduced risk products that the company offers consumers as part of its ambition to transform the tobacco industry.
The Vype ePen 3 was winner in the e-cigarette category following a survey of 10,399 people by Kantar TNS.