Wadworth, the Devizes- based brewer, is increasing its online presence with two new listings. The award winning range of premium hand-crafted beers, The Beer Kitchen, is now available from Ocado. In addition, the complete range of Wadworth bottled beers is now listed on Amazon, and can be ordered to be delivered direct to the door.
This significant step into the online environment means that customers from all over the country can now easily access Wadworth beers, extending the reach to a much wider audience than the brewery’s traditional ‘Wadworthshire’ home area.
“This is an important step forward for us and one that we hope will encourage beer-lovers everywhere to try Wadworth beers. Many people know our flagship ale 6X, but Wadworth has much more to offer, and drinkers who enjoy 6X can now give some of our other award-winning ales a try with the simple click of a mouse,” said Ellie Alderton, Wadworth beer marketing manager.
The Beer Kitchen is a sophisticated range of five intensely flavoured beers brewed to pair superbly with different foods. They are equally enjoyable to drink as an aperitif or as an accompaniment to food and are aimed at discerning drinkers who like to appreciate the full flavours in different styles of beer and might prefer to drink beer with a meal rather than wine. Since launching, the range has won numerous awards for flavour and packaging, and the Orange Peel Beer has been particularly lauded, having been awarded both Great Taste and Taste of the West awards.
“The Ocado listing will be supported with product sampling via a free trial for self-selected customer groups, online banners, social media and Ipad and Iphone promotions,” said Alderton. “We see it as a great opportunity to extend the appeal of the Beer Kitchen range of craft beers which come from an established and trusted brewer, so customers know they can rely on the quality and consistency of our beer.”
The Amazon listing will include the entire range of Wadworth bottled beers including the famous 6X, rum-enriched Swordfish and the popular Henry’s IPA. Customers will be able to order individual beers or choose a selection from the range. For those who are new to Wadworth beers, full details and the tasting notes for all the beers can be found on the Wadworth website www.wadworth.co.uk