Waitrose is to list contemporary drink company Five Valleys Cordials in an exclusive national deal.
The Cotswolds-based company, which was set up in May 2009, has launched three flavours into Waitrose stores across the UK.
The variants are: Apricot & Ginger, Lemon & Mint and Pomegranate & Rose.
Founder Chris Verinder-Baker and his wife Becky started creating their own cordials from their house near Stroud in the Cotswolds. They have been successfully selling them at a number of farmers’ markets and food festivals, including Stroud Farmers’ Market.
The couple met at Bottlegreen, where Chris worked for 14 years making drinks and working on new flavours and Becky was in sales and admin.
They left to go traveling around the world and on their return set up Five Valleys Cordials.
Chris says the Cotswold countryside, with its bohemian values and artisan industrial roots, is the inspiration for their flavours.
“We have created some very different flavours which we are sure people will enjoy. I love putting unusual flavour combinations together and watching people do a double-take when they try them,” he said.
“People are bored of apple and blackcurrant and are looking for new and interesting drinks. I’ve got lots more ideas bubbling in my head of flavours I want to develop next. In the meantime, we are delighted that Waitrose will be stocking our cordials.”
The new range of Five Valleys Cordials will cost £3.19 per bottle but for a limited period will be available for £2.55 each.
Five Valleys Cordials has won a number of awards including Taste Of The West Awards 2010 and Great Taste Awards 2010.
It will also be showing for the first time at the Real Food Festival 5-8 May 2011 at London’s Earls Court.