Walkbase named a “Cool Vendor” in Digital Business by Gartner

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Walkbase, the provider of in-store analytics for airports and retail stores, today announced it has been included in the list of “Cool Vendors” in the April 15, 2015, ‘Cool Vendors in Digital Business, 2015’ report by Gartner, Inc.

The ‘Cool Vendor’ recognition is designated to organisations that Gartner recognises as fresh and innovative constituents in their respective markets.

Walkbase Analytics is claimed to be enabling the high-street “dinosaur” to bite back, by giving retailers and site operators insight into customer conversion, visit patterns and paths, advertising effectiveness, loyalty and customer experience, like queue times. Ultimately by providing retailers and airports with location-based analytics in real-time, it enables them to radically improve customer experience, offer more personalised interactions, create a seamless experience between online and offline shopping and enhance brand reputation.

As well as improving customer experience, the platform provides tools for analysing, measuring and optimising the impact of marketing in physical spaces, and linking the online and offline customer journeys together. The insight brings significant value in improving campaign ROI, key conversions, and store layouts. For retailers this means engaging loyal customers with personalised in-store marketing, and turning physical stores into digital advertising spaces.

“The Walkbase platform is playing a pivotal role in helping to create an effective omni-channel experience across physical stores, online and mobile, and it is an honour to be recognised by Gartner in this space,” said Tuomas Wuoti, founder and CEO of Walkbase. “We continue to innovate the customer experience and we believe the inclusion as one of Gartner’s Cool Vendors really highlights this.”