Wellaby’s introduces Simple Bakes as alternative to potato crisps


Wellaby’s has reinforced its passion for creating naturally tasty snacks with its latest snacking innovation, Simple Bakes. An ideal alternative to regular potato crisps, Simple Bakes are a brand new range of delicious, moreish, savoury snacks that everyone can feel free to enjoy because they are also free from most common allergens, including gluten.

The new, light and crispy wholegrain snacks go against the historically ‘hard textured’ and ‘bland flavours’ that are often associated with gluten free snacks with a simple focus on moreish texture and great taste.

According to Wellaby’s Simple Bakes are made using the finest authentic ingredients, are lower in calories and fat than potato crisps, they are also gluten, nut and egg free and they contain no dairy.

Sporting a range of tempting flavours and manufactured with a long-lasting shelf life of 12 months, from a retail perspective, they make an ideal alternative to traditional crisps.

Wellaby’s supports the belief that tasty snacking should be inclusive. Sue Warren, strategic development director at Wellaby’s explains: “Our carefully developed recipes are inspired by a desire to create a range of delicious, healthier snacks that everyone can enjoy. Consumers expect their snacks to contribute more towards their dietary needs today and whether that is linked to weight loss, health or allergens, empty calories are out and satisfaction and filling power are what makes the grade.”

Simple Bakes are centred on great taste first and foremost with the belief that the need to skip on gluten, nuts or eggs doesn’t have to mean a compromise or bland and tasteless food.

Warren continues: “Wholegrain snacks like ours, contain extra protein which helps snackers to feel more satisfied.  Also, with more consumers eating ‘on the go’, than ever before, that grazing culture becomes even more prevalent. Snacking is here to stay and consumers are demanding more options and greater value as a result.”

Simple Bakes are available to retailers and wholesalers in a range of tantalising flavours including ‘Pinch of Sea Salt & Pepper’, ‘Spicy Chilli’ and ‘Smoky BBQ’.  Each 120g bag has an RRP of: £1.79.

Simple Bakes are imported by UK distributor of fine foods, RH Amar. Retailers can contact +44 (0) 1494 530 200 for further information on the range or visit www.rhamar.com