Unibail-Rodamco-Westfield has published its final festive footfall figures for its London destinations, Westfield London and Westfield Stratford City, revealing they attracted 15.6 million shoppers over the full period, representing an uplift of 11% year-on-year (YOY) and the centres’ busiest ever Christmas.
The numbers reflect double-digit YOY growth in the period from the start of November, when the festive season launched at the centres with the opening of the Christmas grottos, up to the end of December. This includes bumper footfall over three peak trading moments:
- Close to 910,000 visitors across Black Friday weekend, an uplift of 7% on 2017
- 1.2m shoppers over ‘Super Weekend’ – the final weekend before Christmas
- More than 350,000 shoppers on Boxing Day, up 9% YOY
It all added up to the busiest festive period ever for the popular London destinations and brought a number of further ‘bests’:
- It was the busiest Black Friday weekend ever across both centres
- It was the busiest ever Super Saturday – the final Saturday before Christmas – and Super Weekend on record, with the latter notably including Christmas Eve
- Boxing Day was the busiest day ever in the history of Westfield London, now Europe’s largest shopping centre, barring the destination’s opening day in October 2008.
Myf Ryan, CMO Europe and group director of brand and strategic marketing for Unibail-Rodamco-Westfield, says: “Our full festive footfall figures reveal this has been the busiest ever Christmas period for our London destinations. We’ve seen a record 15.6m people through our doors – at Westfield London and Westfield Stratford City – with huge crowds before and after the big day. Retailers have reported best ever trading periods with some having to undertake emergency restocking.
“The numbers are testament to the investment we’ve made in putting the customer at the core and creating the very best environment and experience for our visitors and retailers alike. The expansion of Westfield London in the centre’s 10th anniversary year, including the creation of a dedicated Home Quarter for major homewares retailers, is just one example of that belief.”
Many retailers in the centre also reported their best trading periods ever in the final run-up to Christmas.
- Habitat, one of the retailers within the designated Home Quarter in the new expansion, was another of those to benefit. The store reported some of its most successful trading days yet in its Winter Sale; one of its best-selling items was the Habitat Hendricks orange sofa, reflecting a 50% YOY spike in sales of bright velvet upholstery.
Other retailers in the Home Quarter including Heals, West Elm, BoConcept, Raft, Natuzzi, H&M Home and DFS attracted those looking to take advantage of sales on furniture, home styling and other big ticket items.