Westfield London is set to pilot Collect+ @Westfield on 27 January; a new click and collect service that allows the convenience of online purchases to be collected and tried on within a specially created service hub. The opportunity for shoppers to try on their purchases before they take them home is said to be a UK shopping centre first.
Westfield has partnered with leading delivery and returns service Collect+ to create Collect+ @ Westfield, which provides shoppers access to over 260 retailers including high street names such as Topshop, Uniqlo, House of Fraser, River Island, Super Dry and Bobbi Brown as well as leading online only retailers such as ASOS, Amazon and Very.
Westfield London said it will provide a luxury collection experience with a premium lounge area, complete with fitting rooms which provide the convenience of being able to immediately try on purchases to know if they are suitable, saving an additional trip to return items. The service will also offer shoppers the same extensive opening hours as the centre as well as one hour free parking to collect their deliveries in a dedicated car park area, providing great flexibility for busy schedules.
Myf Ryan, marketing director, UK & Europe, said: “With the growing popularity of click and collect and shoppers’ wanting to use click and collect services at convenient locations such as Westfield, we saw an opportunity to respond to shoppers’ needs and ultimately help deliver a seamless experience for customers shopping online and in-store at Westfield London.
“The Collect+ @ Westfield pilot is part of our broader strategy to deliver digital solutions that enhance the customer shopping experience and drive sales opportunities for our retailers.”
Matthew Jacques, strategic partnerships director at Collect + ,said: “The huge popularity of Westfield London as a shopping destination will provide our retailer partners with an excellent opportunity to increase their sales and it will also be an important and convenient collection point for our shoppers allowing them to try before they take home.”
The new service will be part of Westfield London’s integrated concierge service, which offers a wide range of services to suit shopping needs, including handsfree shopping, valet parking and a home delivery service.