The team behind popular London food truck The Roadery are shaking up the condiment market with their latest product, that is fast becoming a cult condiment, already hitting the menus of some of London’s most loved restaurants including the likes of Pizza Pilgrims, Honest Burgers, Butchies and John Lewis Roof Garden.
Wilderbee Urban Chilli Honey. Raw urban honey sourced from local, independent London beekeepers is infused with British grown chillies for a sweet, spicy kick. Born from their London food truck back in 2014, co-founders Dan and Hayley Shearman saw a gap in the market for a hot sauce that complimented both sweet and savoury dishes.
Co-founder and chef Dan Shearman says: “We developed our first batch of chilli infused London honey back in 2014 for the food truck using honey from a single hive on a Peckham rooftop. Since then we have partnered with local
beekeepers in Camden and Hackney and our hot honey has graced many an esteemed palate – including Harrison Ford’s BBQ pork ribs on the set of Star Wars to a burger we served to the crown Prince of Dubai under the shadow of the Burj Khalifa. As demand grew for our chilli honey with our food truck regulars, it was high time we bottled it for the masses, so we parked the wheels for a while to set up The WilderKitchen, focusing on natural condiments handmade
in London. Our urban chilli honey has been proving hugely popular which we are stoked about, and can’t wait to roll out our new sauce range later this year”
“Our ethos is to use pure, unprocessed ingredients with only natural additives. Our honey is straight from the hive and infused in such a way that it retains its raw properties making for a floral, spicy honey that is fantastic on so many dishes. We are seeing people use it as a sweet and spicy kick to cocktails, drizzling it on pizza as well as the health conscious looking for a chilli wake up on their morning porridge.”
Inspired by hot sauce brands across the pond such as Mike’s Hot Honey, which had such a following in New York that it was coined “The next Sriracha” The Food truck duo believe people are ready to bin the sweet chilli sauce and adopt the sweet heat of their chilli honey.
Dan says: “From the day we started selling online we just kept selling out so it’s definitely gaining some fans! The taste for hot sauce in the UK is on the rise and consumers are looking for new and interesting ways of adding a chilli hit to their food. It quite literally goes well on anything – spicy ice cream is amazing”
Since launching in late 2016, The WilderKitchen has produced its front running Urban Chilli Honey and on the success of this, have a new range of natural sauces bubbling away in their North London kitchen ready for launch later this year.
Shearman’s partner, co-founder Hayley Shearman adds: “Our son Louie has just turned one and although he is yet to begin demanding condiments with his food, the time will soon come. When it does we definitely won’t be offering up the sauces on supermarket shelves full of sugar and nasty processed ingredients. Our new range of condiments will be free from refined sugars and made from nothing but nature – watch this space!”