Wilkinson Sword’s new Hydro 5 Groomer has picked up the coveted Best New Razor title in the GQ Grooming Awards.
Having unveiled the only 4-in-1 styling tool with patented technology that trims, shaves, edges and hydrates throughout every shave in September, Wilkinson Sword said it celebrates the launch with this esteemed acknowledgement.
The Hydro 5 Groomer leverages the skincare benefits of Wilkinson Sword’s most advanced shaving technology, the Hydro Gel Reservoir and an adjustable trimmer allowing guys to easily refresh their style, no matter what their look, the company reports.
Wilkinson Sword, regional senior product manager, Lucy Oxley, said: “We’re thrilled to receive such an incredible award after only a couple of months in market. The Hydro 5 Groomer is a convenient all-in-one styling tool, which simplifies any grooming ritual for a more precise shave that protects and hydrates the skin every time.”
In the November issue of GQ, featuring Brad Pitt on the cover, judges James Duigan (founder of Bodyism) and Dr Michael Prager (cosmetic doctor) state:
- “This glides on your skin! It’s really effective and you never have to go over the same spot twice” – James Duigan
- “A razor that works without you having to get used to it and makes shaving easy” – Dr Michael Prager
The new Wilkinson Sword Hydro 5 Groomer is available from leading retailers nationwide, RRP [£14.99]. Replacement blades are [£9.99].