Wincanton has been chosen by Williams-Sonoma, the American specialty retailer of high-quality products for the home, to be a supply chain partner for the company’s debut into the UK market.
The retailer, which operates 590 stores in the US, Canada and Australia, will open its first European store on Tottenham Court Road in London this month under its West Elm brand.
Wincanton will provide warehousing facilities at its site in West Thurrock, Essex and will also deliver products, including furniture and accessories, to the West Elm London store.
In addition, Williams-Sonoma, will use Wincanton’s award-winning white-glove, two-man furniture home delivery and assembly service on a UK-wide basis.
“It’s important as we expand internationally to continue to offer the high level of customer service that our brands are known for,” said Dean Miller, Williams-Sonoma, chief supply chain officer. “For our UK launch we need a supply chain partner that shares our values and can be trusted to deliver operational excellence.”
Wincanton CEO Eric Born said: “We are very proud to be selected as Williams-Sonoma, Inc.’s supply chain partner and look forward to supporting the company’s growth in the UK.
“This announcement underlines our leadership in the UK retail sector for supporting successful retailers in their multichannel growth ambitions.”