Wincanton and Sorted partner to enhance delivery experience through carrier management software


Wincanton, the largest British logistics company, and Sorted, a UK-based delivery management technology provider, have announced the details of a new strategic partnership. The move is part of Wincanton’s wider ambition to enhance its market-leading eFulfilment service, which includes partnering with a number of British technology businesses.

Sorted’s platform solves the growing issue of having to manage multiple carriers when it comes to fulfilling online orders. When combined with Wincanton’s collaborative logistics capability, and significant expertise in the retail sector, the two companies are able to offer an effective and efficient service to retailers looking to react to ever-growing consumer expectations when it comes to delivery.

SortedPRO is a delivery management platform that integrates existing warehouse management systems to improve operational efficiency.  The scalable Software as a Service (SaaS) solution enables users to organise carrier allocation, and manage performance from one single dashboard, allowing for a broader range of delivery options, and providing greater visibility by making deliveries more trackable.

Paul Durkin, director for home and e-commerce at Wincanton, said: “Rapidly growing online sales, as well as the rise of innovative new players in the technology market, are undoubtedly changing retail customer experience for the better. This is putting businesses under real pressure to improve their customer service levels and, critically, the range of delivery options that they can offer to consumers.

“Our new partnership with Sorted helps Wincanton’s retail customers to respond to this challenge. By integrating Wincanton’s eFulfilment service with Sorted’s carrier management platform, we’re able to help retailers expand consumer choice when it comes to delivery, whether it be time-specific delivery, nominated day or click + collect. And we can offer greater visibility of their purchases from the moment they buy them.”

David Grimes, founder and CEO, of Sorted, said: “Consumers now expect speed, convenience and transparency as standard when it comes to delivery – but, our latest research suggests 59% of shoppers think retailers should offer even faster fulfilment. Competitive advantage can be won or lost on a retailer’s ability to put the customer in control of crafting and defining what perfect delivery looks like to them on that buying occasion – and this means offering a wider range of the best available delivery options, at different pricing bandings, and trackability at each stage.”

“At Sorted, we are committed to addressing what we term the ‘delivery experience gap’ on behalf of retailers, to the ultimate delight of their consumers. In joining forces with Wincanton, and combining our technology with their resources and expertise, we plan to bring ‘final mile’ delivery into the 21st Century,” Grimes concluded.