Wyke Farms, one of the UK’s largest independent cheese producers and milk processors, has unveiled a fresh rebrand for their premium butter range. With immediate effect, the Wyke Farms Salted and Unsalted Farmhouse Butter in 250 grams, as well as the individual size 7gram portions will all be presented in newly designed packaging.
The rebrand is part of Wyke Farms’ ambition to position themselves as one of the largest premium dairy brands by highlighting their unique provenance, quality and green credentials. The new packs feature scatter print illustrations from the family archives subtly sitting in the background behind the brands core messaging, the Wyke Farms 100% Green logo and the Red Tractor stamp of assurance. The design uses imagery to communicate Wyke Farms’ unique family and farming heritage and communicates how their butter has been crafted over generations of the Clothier family in the heart of Somerset. The images include heritage illustrations of Prince the farm horse, Somerset compass and the iconic oak tree that sits on top the hill outside the dairy at Wyke Champflower.
Wyke Farms are proud to present the luxurious look and feel of the newly branded packaging, which now works in harmony with the multi-award winning Farmhouse Butter made from sweet and whey cream offering inside. The company will be working with high profile food bloggers and journalists later this year to generate free creative recipe content for the consumer.
“The butter and spreads category provides an area of growth for us,” said Rich Clothier, third generation family member and managing director. “There is a trend towards shoppers are opting for products offering unadulterated, natural and sustainable USP’s. We are confident that our new packaging will communicate our unique offering in the fixture, helping the shopper to make informed choices.”
Wyke Farms has been producing its award-winning cheddar for over a century and has grown to become one of the largest family-owned cheese makers in Britain selling over 14,000 tonnes annually.
Wyke Farms have 150 years of family farming experience. Wyke Farms’ cheese and butter is made with the milk from their cows grazing the lush pastures of the Mendip Hills in the centre of the Cheddar making region in Somerset.
The Wyke Farms products are available nationwide and can be found in Asda, Co-op, Makro, Sainsbury’s Tesco and Waitrose. The newly branded butter is available now from The Cooperative, Lidl, Tesco South West region and Home Bargains with a RRP of £1.20 for 250g.