UK audio brand GEAR4 has partnered with karaoke company Lucky Voice and FremantleMedia Enterprises to produce and distribute The X Factor Party Box, a limited edition karaoke system based on the hit TV show, The X Factor.
The deal includes access to Lucky Voice’s online karaoke player for The X Factor, the rights for which have been acquired from FremantleMedia Enterprises, holder of the worldwide licensing rights for The X Factor brand.
Described as the ultimate in-home karaoke solution, The X Factor Party Box offers access to over 7,500 songs.
Having exceeded ITV1’s prime time average across all demographics, in particular young adults aged 16-34, the hit TV series is watched by up to 44m viewers – 75% of the UK population.
The X Factor Party Box offers customers the opportunity to bring The X Factor experience into their own living room.
Tom Dudderidge, founder of GEAR4, said: “We’re thrilled to be entering this elite partnership with two of the UK’s most exciting entertainment brands – the leading karaoke company and one of the most successful TV brands in the UK, if not the world.
“Our experience in creating innovative and quality audio equipment, partnered with Lucky Voice’s established and well-respected lead in the karaoke market, will help to drive significant sales of this popular product for our retailers.”
Available at HMV, John Lewis, Argos and Currys and Currys Digital, The X Factor Party Box retails at £69.99. Users simply connect the Party Box mixer to any internet-enabled computer or laptop, plug in speakers and The X Factor red chrome microphone and log onto www.xfactorkaraoke.com. At the core of the site is a full screen karaoke player – powered by Lucky Voice – that streams all the songs from The X Factor and thousands more directly into the user’s home.