X5 Retail Group, the leading Russian food retailer, has announced a 13.3% rise in net retail sales and a 4% increase in like-for-like sales in 2019
X5 chief executive officer Igor Shekhterman said: “In 2019, we have delivered on our strategy of balanced growth, expanding net retail sales by 13.3% thanks to a 12.0% rise in selling space and positive LFL sales and traffic performance from our core proximity and supermarket formats in each quarter of the year. Beginning of the year started strong for X5 with LFL traffic being above 5% year-to-date.
“The company once again delivered strong LFL and net retail sales growth, further increasing market share and cementing X5’s market leadership. Our e-commerce operations more than tripled their net sales.
“In 2019 we piloted and launched new customer-centric store concepts for our proximity and supermarket formats. The new concepts will be rolled out starting from 2020, as initial results have been above expectations, with double-digit LFL traffic growth. Our differentiation into new businesses continued, with Perekrestok.ru and 5 Post performing strongly.
“We will continue to grow our Pyaterochka and Perekrestok networks based on the new store concepts, expanding the use of big data-driven tools in areas like assortment and pricing, while remaining focused on putting our customers at the centre of every business decision.”