XPO Logistics has finalised a long-term agreement with leading global lifestyle brand Ted Baker to manage its new pan-European distribution centre. The agreement covers Ted Baker’s retail, wholesale and e-commerce operations across the Continent.
Ted Baker has expanded rapidly since its beginnings as a menswear brand in Glasgow, Scotland in 1988. Today, the Company offers a wide range of collections for men and women, and has a portfolio of over 400 stores and in-store concessions worldwide.
As Ted Baker embarks on the next stage of its global development, the Company is consolidating its existing distribution sites into a single ‘super distribution centre’ near Derby. The facility will operate 24/7 and will provide sufficient capacity to support Ted Baker’s growth initiatives, while creating approximately 250 new jobs in the region.
The contract for warehousing, order preparation and e-fulfilment was awarded to XPO Logistics following an intensive tendering process. XPO successfully demonstrated a flexible approach, relevant expertise in the fashion retail sector, competence in multi-channel solutions, and a willingness to engage in a collaborative relationship.
Chris Byrne, head of global logistics for Ted Baker, said: “We selected XPO Logistics because the Company has the capacity and expertise to provide a reliable, single-site solution from which to manage all of our sales channels. Our agreement with XPO will effectively support our long-term growth plans.”
Richard Cawston, managing director of supply chain – UK and Ireland, for XPO Logistics, commented: “We are delighted to provide the prestigious Ted Baker brand with comprehensive logistics solutions. Our two companies share the same focus – that is, to deliver a premier customer experience with every transaction.”