Today Yazoo has launched a brand new mobile game, the Yazoo Choc Mint ‘Big Shake Off’, giving consumers the chance to win one of 8,750 prizes. The game, which launches on 6 June, is designed for Yazoo’s core audience of 18-24 year olds. It is expected to reach 2.1 million consumers via Facebook and Instagram in the five weeks it’s available.
To play, people simply need to visit www.yazoobigshakeoff.co.uk on their mobile phones. Those that shake their phone for the longest amount of time each day will make it on to the leaderboard and receive a free Yazoo milkshake. Each week one person on the leaderboard will win a £250 Ticketmaster voucher. Plus, at the end of the promotion one lucky entrant will win £1,000 cash*.
Yazoo Choc Mint, which launched in April 2018, is already in the top five best-selling flavoured milk products within the convenience channel.
Richard Duplock, Yazoo marketing manager at Friesland Campina said: “We introduced Choc Mint to our range as it was voted the flavour people would most like to try as a milk drink. We also know that our audience likes to experiment with tastes, as 14% of category sales come from new flavours, which creates a fantastic opportunity for our retail partners.
“We’re continuing to support the limited edition flavour in a fun and unique way, and expect sales to lift further following this campaign.”
Yazoo Choc Mint is available to cash & carry and convenience stores. 400ml bottles have an RSP of £1.15 or are available in a £1 PMP.