Available in the new cartons from this week, YAZOO Yogurt Smoothies can be found in the chilled smoothie aisle in two great flavours – Mango & Pineapple and Strawberry & Raspberry. The drinks are a tasty blend of three key ingredients, yogurt, fruit and oats, and are completely blended so there are ‘no bits’ – great for all the family. YAZOO Yogurt Smoothies are a natural source of calcium, protein and vitamin B2, which helps to keep our skin, eyes, and nervous system healthy.
The smoothies are easy to drink on the go – packaged in multi-packs of three and featuring easy grip Tetra Prisma® Aseptic 200ml cartons with a straw.
YAZOO is a £48m brand and with the launch of the new smoothie, parent company FrieslandCampina UK hopes to drive incremental category growth, by 15% to £160m over the next three years. The launch is supported by a major media campaign, including TV, Radio and Social Media coverage, to reach families across the UK.
Tracey Barney, managing director at YAZOO, said: “We successfully launched our flavoured milk in Tetra Pak cartons earlier this year and we’re pleased to extend the partnership – this time for the launch of our YAZOO Yogurt Smoothies in handy 200ml packs. We have been particularly impressed with the cartons’ child-friendly features. It’s now easier than ever for everyone to enjoy our delicious smoothies every day.”
Andrew Smith, marketing manager for Dairy at Tetra Pak North West Europe, said: “YAZOO Yogurt Smoothies are a very exciting addition to the chilled smoothie aisle, and our Tetra Prisma® Aseptic 200ml cartons mean that these tasty drinks can be enjoyed at home, at school or out and about. With lots of goodness in these easy-to-store cartons, we’re delighted that they’ll now be widely available in Tesco stores across the country.”