Yoplait adds a touch of Excellence to its Liberté range

Facebooktwittergoogle_plusredditpinterestlinkedinmailFacebooktwittergoogle_plusredditpinterestlinkedinmail

Yoplait, part of the General Mills group, has added an indulgent new line-up to its Liberté portfolio of yogurts: Liberté Excellence.

Liberté Excellence is deliciously thick, creamy and simple. The yogurt is made from just milk and cream, and is served on an indulgent layer of either Salted Caramel or Lemon.

The range is positioned as a ‘permissible indulgence’ option, and is ideal for Shoppers seeking to balance both ‘treat’ and ‘health’ needs at evening consumption occasions during the working week.

Both Liberté Excellence variants come in 440g, resealable pots and have an RRP of £2. They are 9% fat and are made with no artificial colours or flavours.

Samuel Horner, brand manager for Yoplait UK, said: “Liberté is currently experiencing strong growth momentum in the UK, with value growing 26% in the last 12 weeks. We are confident the Excellence range will continue this growth trajectory and unlock incremental yoghurt consumption at moments when shoppers are seeking permissible indulgence.”

Liberté Excellence’s Salted Caramel and Lemon varieties are now available in Asda and will be supported above and below-the-line as part of Liberté’s £3M ‘The Taste’ campaign.