Zabka debuts żappka mobile application in New York at NRF 2020


Żabka – the largest convenience chain in Europe – together with its technology partner, Synerise, presented the żappka customer app in New York during the largest technology fair, NRF 2020. Żappka was presented as part of the Microsoft Reactor Innovation & ROI Hack Event and was the only Polish touch in a small group of projects from around the world.

“The appreciation of the żappka application, with already over 2.5 million users, at the largest technology fair in New York is the success of the team of experts working at our company. I can proudly say today that Żabka is attracting professionals in the field of new technologies, data science, and modern design, who, using the support of global and local technology partners, create one-of-a-kind solutions, unique on a global scale. Over 10% of our employees are involved in the digital projects implemented in our company. Together, we are ambassadors of the technological development of Poland, presenting our solutions on the international arena,” says Tomasz Blicharski, vice-president and chief financial & development officer at Żabka Polska.

Żabka is undergoing a digital transformation involving an entire ecosystem of technological solutions in the areas of store management, product range, BIG DATA, artificial intelligence, as well as mobile applications. The żappka application is a key new channel of communication and interaction with customers, and a dedicated interdisciplinary team of specialists is working on its development.

“We use the best global practices as well as “agile” work methodologies to develop our digital products. We operate efficiently, quickly test new ideas, and listen to our users. We will continue to develop and we are constantly searching for talented experts who want to shape the future and create new technological solutions together with us,” adds Michał Opacki, director of digital consumer experience, responsible for the development of the żappka application.

Żabka Polska participates in pro-educational projects, supporting and implementing numerous initiatives at the interface of science and business in cooperation with schools and universities. The company is involved in, among others, the AI Schools & Academy, where, together with other partners, it finances the teaching of the secrets of artificial intelligence in 1,500 kindergartens and public schools. Last year it also launched the “Ogarnij Big Data z Żabką” (“Get a grasp on Big Data with Żabka”) competition, during which students could present projects utilizing Big Data, Artificial Intelligence, and Machine Learning methods and win a trip to Silicon Valley.