Zizzi unveils new packaging range for takeaway offering

Facebooktwittergoogle_plusredditpinterestlinkedinmailFacebooktwittergoogle_plusredditpinterestlinkedinmail

Italian restaurant chain Zizzi has unveiled an extensive suite of new packaging, enhancing its popular takeaway experience for customers across the UK.

Available online via Click and Collect in-store or through Deliveroo, takeaway dining is core to the Zizzi proposition and the new suite enables the chain to offer almost all of its dine-in menu for takeaway; something that many restaurants are unable to do.

The packaging suite includes a box for classic and skinny pizzas as well as a deep box – which allows delivery of Zizzi’s signature Rustica pizza. The new suite also contains a versatile small box for starters, sharers and desserts, a bread bag, nibbles pot and a pasta/salad bowl that replicates the restaurant’s own crockery as well as having an insert that can separate hot dish elements from cold. The suite enables restaurant quality dining out-of-restaurant without compromising on taste, appearance or experience.

Zizzi’s extensive core menu includes a wide range of non-gluten, low-calorie and vegetarian and vegan options alongside indulgent pizzas, pastas and desserts. The chain is expanding this offering making it available to dine-out, providing options for those with specific dietary needs who want to enjoy high quality, convenient food.

Jo Fawcett, marketing director at Zizzi, commented: “Changing consumer lifestyles are fuelling the demand for convenient, restaurant quality food at home. We recognised the need to invest in all elements of our out-of-restaurant propostion to ensure we are providing the best possible dining experience for our customers.

“We worked with Pearlfisher, a leading design agency, to create a suite of packaging that not only reflects the Zizzi brand values, but allows the full Zizzi menu to be available for take-away. We are delighted with the results and are confident that we are now well placed to grow our share of the growing out-of-restaurant channel”.