151 Products expands Pan Aroma home fragrance range with wax melts

New wax melts

New wax melts

151 Products, a leading UK supplier of discount, quality household products – is expanding its popular home fragrance collection, Pan Aroma, with the launch of a new wax melt range.

Available in pure linen, apple and cinnamon and vanilla breeze, the SKUs offer customers a choice of scents at a competitive price of £1.49 per pack. The products will be stocked in retailers across the country.

Traditionally, wax melts are heated in ceramic burners and dispense continuous aromas faster than scented candles. The melts do not have an open flame and do not produce any smoke, if burned properly. Users can control the strength of the scent, depending on the amount of wax used and the aroma remains for lengthy periods in the room.

Richard Shonn, managing director of 151 Products, said: “The home fragrance market is constantly evolving, with new product developments and distinctive scents launching each year. Our Pan Aroma range offers retailers the chance to stock a price-sensitive line that competes with the more expensive market leaders.

“The launch of the new wax melts further strengthens 151 Products’ commitment to creating affordable and quality items for the homecare market. Product development is at the core of our business, enabling us to compete against some of the retail industry’s largest household branded names.

“We’re confident that these new SKUs will be one of our best-selling ranges from Pan Aroma and we’re looking forward to seeing what reaction they get from retailers and customers alike.”