2021 Free From Skincare Awards to open 1 February

The tenth annual Free From Skincare Awards will open to entries on 1 February.

The Awards — which celebrate the best cosmetic products ‘free from’ some of the allergens and other ingredients many consumers wish to or need to avoid — feature sixteen product categories, including new categories for deodorants, and for toners, waters and spritzes, and special awards for best brand and for ‘free from achievement’.

The Awards pride themselves on their fairness, rigour and transparency, and have been running a #KnowYourAwards campaign on Instagram throughout January to answer in-depth questions about the Awards, offering ‘behind the scenes’ insights into testing protocols, judging, decision-making and much more.

“No brand should be in the dark about our procedures and processes, nor the principles underpinning them,” says Awards’ director Alex Gazzola. “There are many awards out there, and we feel it’s important that skincare brands, especially in these tough times, have full understanding of what ours actually stand for — and what the many benefits of participation will be.”

Brands sold and distributed in the UK, Ireland and Europe are eligible to participate in the Free From Skincare Awards. Entries close 21 March. The Finalists are revealed in May, and the Winners are announced in June.