23.5 Degrees opens 80th Starbucks store in just eight years


Starbucks first UK franchised business partner, 23.5 Degrees, will open its 80th store on 26 March in King’s Lynn, Norfolk. 

The opening is part of an ambitious expansion programme for 23.5 Degrees, which has a strong pipeline of approved stores and plans to reach 300 stores by 2027.   

23.5 Degrees managing director Mark Hepburn said: “The last year has been challenging but opening this Starbucks store demonstrates our commitment to our ambitious growth plans. 

“We could not have achieved our success without our investors, contractors and Starbuck itself. Most importantly, I’d like to thank our partners who have delivered day in day out to ensure we continue to serve our customers and build the business.”

23.5 Degrees opened its first Starbucks store in Liphook, Hampshire, in February 2013. 

Despite the pandemic, 23.5 Degrees opened seven drive thru stores in 2020, stretching from Canvey Island in Essex to Peterlee in County Durham. The business aims to reach 100 stores by March 2022.

23.5 Degrees is actively seeking both freehold and leasehold drive thru opportunities on main arterial routes, close to major retail destinations or on large industrial estates. 

These opportunities should be able to be designed into three standard sized units: 1,500, 1,800 and 2,200sq ft. They can either be modular or traditionally built. 

23.5 Degrees will also consider retail park and drive-to destinations, as well as high street units in prominent high footfall locations with a minimum size of 1,500sq ft.

Hepburn added: “We’re able to move fast on great new sites.  Our use of modular design and build enables our landlords to have our stores trading faster. We’re keeping our foot on the gas and plan to reach 300 stores in the next six years.” 

23.5 Degrees now has more than 1,300 partners, having started from scratch in 2013. The business will employee even more people as the Starbucks stores currently in development are rolled out.

The company has a proven track record of developing its people. Many current managers and area managers started as baristas. More than half of the firm’s managers have been promoted to those positions from within the business.

23.5 Degrees has invested more than £28 million in the UK economy to date through building and buying stores. 

The business’s management team has a track record of success in foodservice franchise businesses and specialise in rapidly growing firms.  

The new store at Hardwick Road, King’s Lynn, Norfolk, is the first Starbucks Drive Thru in the town. The store will create 25 jobs in the local community.

The store will be open between 6 am and 9 pm Monday to Sunday.