£30m UK e-commerce pet service, tails.com, expands internationally


Tails.com, the UK’s most-loved pet food company, has today announced that it is live for customers in Sweden, the Netherlands, Denmark, Belgium, Austria and Ireland. International growth is now a significant focus for the nutritionally tailored pet food service, having successfully launched for dog owners in France in 2019 and Germany earlier this year. 

Despite the impact of Covid-19, high demand for online retail and a growing trend for personalised nutrition has contributed to tails.com expanding faster than planned. In the coming months, the international focus will be on growing its customer base across the additional territories as well as investing in country-specific marketing and team members.

James Davidson, CEO and co-founder of tails.com, commented: “The vision has always been to change the world of pet food for good. Delivering world-leading personalisation for our customers’ dogs has meant that we’ve built our manufacturing and digital services from the ground up, including capability for international expansion.

This next phase of growth is testament to the hard work of a passionate and dedicated tails.com team. I’m excited to be offering another 5.5 million European dog owners across six countries the chance to experience the difference that tails.com’s tailored nutrition can make.”

Combining data, veterinary science and manufacturing innovation, the tails.com proposition ensures that every single dog receives its own unique recipe with the right balance of nutrition tailored just for them. Tails.com currently delivers over 9 million meals a month to 200,000 customers.