French e-tailer, Cdiscount, launches baby-focused website and services

Leading French e-tailer, Cdiscount, is launching a website designed to meet the needs of babies and their parents. features an array of nearly 15,000 infant care products and baby toys and aims to establish a position as a specialist in nursery décor and educational games, with a selection of premium items from the very best manufacturers.

Everything relating to newborn life is covered, from outings, travel, safety and bathing to mealtime, bedtime, playtime and mother care. Shoppers can choose from a range of prestigious brands as well as a selection of items available from vendors in the online marketplace.

To ensure their children are given the very best, new parents will also be able to glean information from Baby Mag, the site’s thoroughly practical webzine, which is written by a team of specialised journalists offering expert advice and friendly tips:

–     The top five fashion tips for new mothers

–     How to soothe a crying baby (and stay zen)

–     Dealing with the baby blues

–     Shopping guides, Babycook recipes, decorating ideas for the nursery, etc.

–     Plus information on every baby-related subject imaginable. leverages Cdiscount’s services and logistics for the benefit its customers. A team of specialised infant care advisors is available to answer any customer inquiries via telephone. In addition, the site provides shoppers with unrivalled payment and delivery options. Very soon, customers will be able to pay in four instalments by bankcard for purchases starting at €30.

Thanks to Cdiscount’s logistics platform, packages weighing less than 30kg can be delivered to customer homes for a reasonable fee, and purchases of €25 or more can be delivered free of charge to one of the 15,000 pick-up locations in the network. Packages exceeding 30 kg can be collected by customers at one of the network’s 500 dedicated outlets.

Cdiscount said it will be launching five new speciality sites in 2015.