Italian couture brand, AnnaLena, opens first UK boutique on Fulham Road


Sloane Stanley Estate is pleased to welcome AnnaLena, the Italian couture brand, which has opened the doors to its first UK boutique on Fulham Road.

Located at 307 Fulham Road, the 754sq ft store joins a series of international brands in the area, including the recently launched couture milliner, Jane Taylor and Danish womenswear brand, Noa Noa.

This is AnnaLena’s debut stand-alone store in the UK and features a wide selection of designer collections, showcasing exquisite women’s clothing and accessories. As well as beautiful designer wear, the AnnaLena collection features custom jewellery by designer Radà.

Commenting on the opening of AnnaLena Couture, Hannah Grievson, commercial property manager at Sloane Stanley, said: “Fulham Road runs parallel to the King’s Road and is home to a variety of designer furniture, lifestyle and fashion stores. AnnaLena is a dynamic addition to the world-class retail line-up on the estate and brings an exciting new presence to our Fulham Road retail portfolio.”

AnnaLena is the latest in a series of exciting brands to launch on the King’s Road and Fulham Road, with the news following the recent openings of Royal Selangor, the luxury pewter specialist, and leading lifestyle brand Woven also making UK debuts in the iconic destination.

Sloane Stanley is one of the oldest landowning estates in London, and has been part of Chelsea for over 250 years. The Estate owns and manages hundreds of residential and commercial properties on the King’s Road and Fulham Road.

Shackleton and Miles Commercial acted for Sloane Stanley.