Children’s skin and hair care brand, Childs Farm, has announced the debut of its new sun care range launching inWaitrose on 18 January 2016.
The two new sun care products created specifically for young skin (six months and upwards) is packed full of natural ingredients including sunflower wax, aloe vera and shea butter which collectively and individually boast qualities that help protect, soften and hydrate the skin.
The 50+spf sun cream has been developed with the highest strength sun protection factor, and contains titanium dioxide — a naturally occurring mineral listed as safe by the World Health Organisation. Titanium dioxide blocks harmful UV rays and causes less irritation to skin than other UV absorbing chemicals often used in conventional sun creams. The after sun lotion soothes and hydrates infant skin following exposure to sun, wind and other outdoor conditions.
Like all Childs Farm products the new sun care range is made in the UK and uses natural ‘free-from’ ingredients and essential oils, to produce clinically tested products that are;
- Specially made for the unique needs of children and babies’ skin and hair
- Suitable for sensitive and eczema prone skin
- Paediatrician approved
- Dermatologically tested and approved
- Tested and approved by Childs Farms’ little ones, for your little ones!
The only children’s brand able to make these statements, Childs Farm prides itself on containing no parabens, SLSs, mineral oils or artificial colours.
Joanna Jensen, Childs Farm founder, said: “It seemed a natural progression for Childs Farm to make a sun care range to add to our growing portfolio of products. Looking after young skin and hair is our mission in life, and keeping kids safe in the sun is a top priority for all parents today. We’re delighted this range will make its debut in Waitrose and believe it will perform just as strongly as the rest of our range.”
The sun care range launches in Waitrose stores nationwide from 18 January 2016.