Established chocolate brand, Elizabeth Shaw claims it is bringing excitement and innovation to the UK’s £340m Easter confectionery market, with the launch of three premium adult Easter eggs; Milk Orange Crisp Egg, Dark Mint Crisp Egg and the Famous Names Whisky Collection Egg. The adult Easter egg market was the only sector in growth this year and was up by 5.5% in value, reaching £108m and accounting for 32% of the Easter market.
Capitalising on some of the brands core properties, the Elizabeth Shaw Crisp Eggs now include honeycomb crisp and flavour in the shell of the egg, as well as the chocolate crisps, bringing textural difference to the fixture. With the contemporary and innovative redesign of the packaging, these new eggs create a strong shelf presence, though the unique lantern shaped box, with attractive gold filigree pattern, die cut windows and real ribbon handles, the company claims.
The new Milk Orange Crisp Egg includes a crunchy milk chocolate shell egg with orange flavour and honeycomb crisp pieces, as well as a selection of 12 Milk Chocolate Orange Crisps.
The new Dark Mint Crisp Egg includes a deliciously crunchy dark chocolate shell egg with mint flavour and honeycomb crisp pieces, as well as a selection of 12 Dark Mint Crisp Chocolates.
The Famous Names Whisky Collection Egg includes a rich dark chocolate hollow egg and a selection of 8 finest liqueur chocolates from popular whisky brands including; Grant’s Family Reserve, Grant’s Sherry Cask, Teacher’s Blended Scotch and Drambuie Whisky Liqueur. The Famous Names Whisky Egg has been designed to reflect the nature of the product, with a unique barrel shaped box, giving a unique Easter twist to the iconic brand of chocolate liqueurs.
Hayley Coggins, marketing manager of Elizabeth Shaw, said: “We are very excited to unveil the new packaging for the Easter egg range. We feel the new contemporary designs will have a strong shelf presence and appeal to a wide demographic. With the addition of flavour and honeycomb pieces to the Orange Crisp Egg and Mint Crisp Egg, we continue to bring consumers the core properties that we are known for and consumers love and enjoy”.
Elizabeth Shaw’s Milk Orange Crisp Egg is available from Asda with an RRP of £10.00 and Elizabeth Shaw’s Dark Mint Crisp Egg and Famous Names Whisky Collection Egg is available from Asda, Waitrose and Ocado with an RRP of £10.00.