Bonmarché appoints Geraldine Higgins as product director

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Bonmarché, one of the UK’s largest women’s value retailers, is delighted to announce the appointment of Geraldine Higgins as product director, which commenced on 4 January 2016.

Higgins will be responsible for driving and implementing the company’s product strategy whilst working with the trading board to drive the broader company strategy. Her leadership and the cross functional collaboration of her role will be valuable for the ongoing growth of the company.

Higgins has extensive experience in the sector, having worked as brand director at Monsoon, as well as holding senior positions in an array of high-profile retail businesses, including Sainsbury’s, Etam Group (Holland) and Matalan.

Beth Butterwick, chief executive officer, said: “We are delighted to welcome Geraldine to Bonmarché. Her wealth of experience means she is well-placed to support us in the development of our product modernisation process. To deliver this, she will focus on both current and new sourcing opportunities to ensure Bonmarché continues to offer customers contemporary, style-appropriate, good quality products at fantastic prices. We are looking forward to leveraging Geraldine’s knowledge and experience in this critical area of our business.”