New Look appoints TH_NK to lead digital transformation of the business


Global fashion retailer New Look has appointed digital transformation agency TH_NK to lead consultancy work which will determine the future impact of digital on its business.

TH_NK, whose clients include Atom Bank, Vue and Shop Direct, will guide the New Look board through Future Framing – the agency’s methodology for identifying the key transitions that will shape a business’s future context. TH_NK will work closely with New Look to shape a vision based on the trends and innovations in technology, retail and ecommerce that will impact its business and the fashion industry as a whole over the next five years. As well as laying the foundations for a future-facing strategy.

“We spoke to a number of partners to support in shaping the next iteration of our multichannel strategy. The team at TH_NK and their forward facing approach made them an easy choice,” said Jack Smith, digital director at New Look. “In TH_NK we have a partner that will challenge us to explore the art of the possible.”

TH_NK were appointed as part of a competitive pitch process handled by New Look; the partnership takes immediate effect.

“New Look is already a British success story that’s gone global. Despite that success they are hungry for change. We can’t wait to get started,” said Tarek Nseir, CEO and Founder at TH_NK.