Under Age Sales tells retailers to beware of selling age restricted items on Valentine’s Day


This Valentine’s Day, lovebirds up and down the country will hit the shops looking for gifts to find the way to their significant other’s heart – and retailers need to be aware of any age restrictions that apply to products that are likely to be popular. Here, Tony Allen, managing director of Under Age Sales, reminds us of the items which are and aren’t (surprisingly!) age restricted.

Remember to ask for ID if you’re selling:

  1. Alcohol: customers who are having a quiet night in with their loved one and a bottle of plonk must be aged 18 or over to purchase booze. Remember, it’s best practice to follow the ‘challenge 25’ guidelines and request identification from anyone who looks younger than this age.
  2. Incense products: incense may be popular for those looking to spice up their Valentine’s night, but if you’re selling any products containing cannabis constituents, the customer must be 18 or over.

Don’t worry about asking for ID if you’re selling:

  1. Sex toys on the high street: this may surprise a few people who aren’t in the retail industry, but retailers don’t need a licence to sell sex toys as they would adult DVDs, if these items are sold in an unlicensed shop, then there are no specific age restrictions in place. Therefore such retailers shouldn’t have to ask their customers for ID.
  2. Liqueur chocolates: before 2015, it was illegal for liqueur confectionary containing up to 200ml of alcohol per kilogram of chocolate to be sold to shoppers under-16. However, the government recently introduced new laws scrapping this age restriction in a bid to tackle red tape. So whether you stock rum truffles or whiskey chocolates, you don’t need to ask for ID from your customers.
  3. Condoms: while the age of consent is 16, there is no age restriction on condoms, meaning you can sell these to customers of any age.