Coniq, the loyalty and marketing platform, has analysed Valentine’s Day transactional data derived from its loyalty programmes running across 650 retail and hospitality brands within a sample of 30 shopping centres and town centres.
- A 68% increase in purchases by men in the run up to Valentine’s 2016 compared to last year’s
- Men also spent on average £19 more than women on Valentine’s presents
- The experience of sharing a meal together still remains hugely attractive – especially if it is free. One restaurant gained around 5,000 new customers in the two weeks before Valentine’s, by launching a competition for a ‘Free Champagne Dinner for Two’
- Caipirinhas are the new mojitos. An offer on caipirinhas proved the most popular out of all cocktail offers