Childs Farm, the UK’s fastest growing natural baby and toddler toiletries brand, has announced its debut into The Co-operative Food (Co-op) — one of UK’s largest convenience retailers. The brand launched with three of its best selling products in selected Co-op stores on 18 April 2016.
The relationship with Co-op underlines how Childs Farm continues to strengthen its leading position in the market. Recent Kantar data shows that Childs Farm now delivers more value to the UK baby toiletries category than its nearest three competitors combined.
Childs Farm products initially being stocked in selected Co-op stores are:
- bubble bath for all the family– organic tangerine RRP £3.99/ 250ml
- hair & body wash for dirty rascals– organic sweet orange RRP £3.99/ 250ml
- 3-in-1 swim for hair-to-toe after swim care– strawberry & organic mint RRP £3.99/ 250ml
All Childs Farm products are made in the UK. The company uses natural, ‘free-from’ ingredients and essential oils to produce a range of toiletries that is mild, kind and safe to use on newborns and upwards — even those with sensitive and eczema-prone skin.
Penelope Cook, category buyer, The Co-operative Food, said: “We are committed to offering only the highest-quality products in our children’s toiletries category and are looking forward to working closely with Childs Farm, to introduce their products onto our shelves.”
Childs Farm prides itself on using the most natural ingredients suitable for young skin and hair. None of the products contains contain parabens, SLSs, mineral oils or artificial colours. Childs Farm also undergoes extensive clinical tests and user trials, making it one of very few brands who can make the following statements:
- Specially made for the unique needs of babies and children’ skin and hair
- Suitable for sensitive and eczema-prone skin
- Paediatrician approved
- Dermatologically tested and approved
- Over 98% naturally derived products
Joanna Jensen, Childs Farm founder, said: “Our partnership with Co-op allows us to reach new parents across the UK in a convenience shopping environment. Nine out of 10 parents whose child has sensitive and eczema prone skin recommends these three products, so we’re are delighted they’ll now be able to find them at Co-op. Our ethos is all about adding fun, care and protection to babies and children’s daily wash routines, and we’re delighted that Co-op has joined our journey.”
Childs Farm offers an award-winning and trusted range of hair and skin care products for newborns, babies and children across retailers and pharmacies nationwide.