47m UK online shoppers missing out on £9bn cashback, Kindred research shows


More than 47 million Brits are missing out on a £9 billion-a-year windfall by failing to claim cashback on their online shopping, reveals save-as-you-shop app Kindred.

Seven million Brits are already earning cashback from their online shopping, saving themselves an estimated £1.5 billion a year[4]. Yet many shoppers are put off claiming cashback by the perception that it’s fiddly, complicated and time-consuming.

But Kindred makes earning cashback effortless. Its browser extensions claim your savings automatically as you shop, whether you’re searching with Chrome, Edge, Firefox or Safari. Mobile phone users can install a Kindred keyboard that highlights deals as they type.

Cashback can be earned while shopping with household names like Amazon, John Lewis and Nike, with 85% of the UK’s 250 biggest retailers signed up to Kindred.

Kindred savers also earn money for charity every time they get cashback, with users able to donate between 1% and 100% of the money they save. They can also choose who gets their donation, with 22,000 charities including Cancer Research UK, Dogs Trust and Macmillan Cancer Support all able to receive donations through Kindred.

Aaron Simpson, founder and executive chairman of Kindred, said: “It’s infuriating to think that millions of consumers are missing out on earning cashback they’re entitled to.

“This is billions of pounds that are going unclaimed, when they should be helping people out at a difficult time of year. 

“What’s worse is that it’s hard to think of an easier way to make money – this is cash that you can earn while you’re shopping online on your sofa. Conventional cashback sites and coupon codes are fiddly and don’t always work.

“But Kindred is effortless and instant – it flags up the deals you can get while you search, and then claims your cashback automatically if you go onto make a purchase.

“We’re proud to be earning money for charity every time a user saves money, and we’re hoping to raise millions of pounds for good causes this year.”