65% of Brits will shopping locally after lockdown, Mastercard reports


Local independent retailers have had the biggest bounce during lockdown, with the mini boom expected to continue as restrictions ease according to research by Mastercard.

Sixty-nine per cent of post-lockdown shoppers say they are actively trying to spend money in their local communities to help independent stores bounce back, with one in three (34%) saying they have discovered new shops in their community since the beginning of lockdown. Almost two in three (65%) say they intend to continue shopping local, even when all restrictions on shopping and travel have been lifted. 

Almost two thirds (64%) say the last few months have made them more aware of those in need, with nearly three in five (58%) saying they feel a greater sense of community. More than half (52%) of people in the UK are more likely to say hello to their neighbours and 31 per cent say they have got to know those running local shops by name.

As many pubs start to reopen from 4 July, 41 per cent say they have missed their local pub, with almost half (48%) saying they will eat and drink locally more in the future to help them recover. Sixteen per cent said they enjoyed a ‘takeaway pint’ in their local pub once temporary doors were opened. 

Other independent shops expected to see a post-Lockdown bounce include hairdressers and barbers, with 55 per cent holding out for their local hairdresser rather than attempting family, friend or DIY haircut from home. There has also been a resurgence in the traditional milk float, with 18 per cent of people saying they have had milk delivered during lockdown – and 17 per cent intending to retain the service. 

Janne Karppinen, head of retail, UK & Ireland at Mastercard said: “The way we shop has changed, and as well as an increase in online and contactless spending, we have seen a trend of people opting to shop locally. Many have discovered local independent shops during lockdown and intend to continue supporting their local communities as lockdown eases. It is clear that local shops have a major role to play in providing goods and services, but they also play an integral and broader role supporting local people and fostering community spirit.”

Last month Mastercard launched www.shopopenings.com, a new online search tool that confirms which UK shops and businesses are open for customers to visit as the nation gradually reopens.


  1. Butchers
  2. Bakeries 
  3. Local restaurants 
  4. Local newsagent
  5. Greengrocers 
  6. Charity shops 
  7. Local café
  8. DIY / hardware stores 
  9. Local pubs  
  10. Barbers / hairdressers

The research comes as the restrictions ease further and the UK Government launches it’s Enjoy Summer Safely campaign.

Health Secretary Matt Hancock said: “It is vital, as we carefully remove the restrictions that have had to be in place, that people act safely. Social distancing must be followed, or the virus will return. It’s only possible to enjoy summer if we all do that safely. 

I’m grateful for all the businesses who are playing their part, and have contributed to this campaign. Our new campaign marks an important moment in reminding everybody of the part we all need to play in limiting the transmission of the virus.

It is so important to observe the rules that businesses have put in place. If you have symptoms, please get tested now to help stop the spread of the virus and protect the people around you.”