6Somewhere, Normandie cidre, announces exclusive launch in Tesco stores

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6Somewhere has formed a partnership with the two top French cidre makers in Normandie – The Huet family and the Dupont family. These two cideries have been crafting their cidre for more than 125 years and have created three delicious cidres for the UK market.

They are made from 100% apples, with no added sugar, colours or flavours – whilst also having the benefit of being Gluten Free – unlike many mass produced ciders that are, in fact, made with apple concentrate. The bottle has a champagne style closure to provide some theatre whilst you’re enjoying them.

Tesco will be stocking the sweet and semi-dry variants of the 6Somewhere 750ml range in almost 500 stores from this week. The two flavours are unashamedly apple flavoured and, in recognition of the trend towards moderation, their ABV’s are 2.5% and 4.0% respectively.

The introduction of these premium cidres into Tesco will allow customers to better understand the history and production of these products, and the fact it is a 100% natural product will introduce the category to new consumers

The name 6 Somewhere came from that conspiratorial moment when you entice someone to have a drink with you. Its permissively naughty because there’s more than one of you doing it, and you know you probably shouldn’t be at that moment.

There’s an awful lot of chat about ‘Craft’ going on at the moment, especially in beer. But no-one’s really doing anything different in cider. So,  if you think that using only the finest quality of produce, utilising years of experience and expertise, and then calling your mate who has a bottling plant on the back of his lorry to bottle your product is “craft” – then you’d love our Premier Cru from the Dupont family.

The cider category is worth in excess of £730M in the UK (Source: Kantar), and apple accounts for more than two-thirds of that. In addition, the UK has the highest per capita consumption in the world.

6Somewhere was founded by Tony Watson who was at Carlsberg for over 20 years ending up as the vice president national accounts, and Rik Roberts who worked at PepsiCo and Red Bull looking after a number of channels and accounts.