Speciality, single origin instant coffee comes to UK retailers for first time

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US based Voilà, renowned as the world’s best instant coffee supplier, has joined forces with speciality coffee roaster, Notes Coffee, to offer a first for UK retailers – speciality, single origin instant coffee. The partnership will be Voilà’s first collaboration with a UK speciality coffee roaster. 

Launched in January 2016 with a vision to make the best instant coffee in the world, Voilà has revolutionised the speciality coffee industry by re-inventing the way traditional instant coffee is made. Each cup is meticulously handcrafted from the highest quality speciality beans to uphold the quality from farm-to-roaster-to-cup, resulting in a clean, transparent and vibrant filter-style cup of coffee. Developed using a completely unique processing technique, the coffee is brewed in large batches to near-perfect extractions, to a profile similar to a filter/drip coffee and then freeze dried into a crystallised form.

The partnership with Notes will see the two create a limited-edition speciality complex coffee, with beans from La Cuevita in Colombia. The juicy pear flavours have been balanced with a refreshing crisp green apple acidity and floral green tea aroma, with a brown sugar sweetness.

Fabio Ferreira, co-founder, Notes Coffee, commented: “Here at Notes Coffee Roasters our goal has always been to deliver high quality, speciality coffee to our coffee-loving customers, wherever they find themselves – at a Notes coffee shop, at home or at the office. We were so excited when we heard about Voilà’s instant coffee technology and thrilled to be the first UK coffee roaster to partner with them. We can now offer our delicious, direct trade Colombian coffee – La Cuevita from Nariño, in a super-convenient form – just add hot water!  We are very proud of how this honey process coffee is tasting as an instant coffee.” 

He continues: “Our vision is to source coffee ethically – that means it is grown using organic methods, and is financially sustainable for our partner coffee farmers, so they can invest and grow with us. Working with Voilà do deliver speciality coffee in a new format is great news for coffee lovers, coffee farmers and coffee roasters too!”

Kent Sheridan, founder, Voilà, commented: “Fabio hunted me down and made sure I tasted some of his recent coffees and I’m so glad I did. The La Cuevita ended up being one of my favourite Colombian coffees this year. As we’ve worked together to make this partnership happen, I’ve really fallen in love with Notes Coffee and their team. They’re fun to work with and continue to impress me with the high calibre coffees they bring to the table. You’ll find that this Colombia is exceptionally sweet with vibrant notes of green apple and pear. I can’t imagine anyone who wouldn’t fall in love with this coffee.”